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Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Please add the address to your address book. Make sure you include the unit and box numbers if assigned. Comment: Used book in very good condition. Supplemental materials are not guaranteed with any used book purchases. Ships same or next business day. Standard shipping is USPS. Expedited shipping is UPS. Spreadable Media: Creating Value value date перевод Meaning in a Networked Culture Postmillennial Pop Hardcover — January 21, 2013 Spreadable Media maps fundamental changes taking place in our contemporary media environment, a value date перевод where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others—from both the They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and value date перевод media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life. See the Best Books of the Month Want to know our Editors' picks for the best books of the month? Browsefeaturing our favorite new books in more than a dozen categories. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Looking for the Audiobook Edition? If you are the author or rights holder, let Audible help you produce the audiobook: Learn value date перевод at. Series: Postmillennial Pop Hardcover: 352 pages Publisher: NYU Press January 21, 2013 Language: English ISBN-10: 0814743501 ISBN-13: 978-0814743508 Product Dimensions: 6 x 1 x value date перевод inches Shipping Weight: 1. I think it's because this is an ingenious, yet jam-packed book that looks at online participation and the sharing of information from a unique perspective that just plain forces you to think. This is not a quick read. While there are plenty of social media books out that look at the "new phenomenon" of sharing as an organizational strategy or as platforms of tools as compelling new ways to share, the authors of "Spreadable Media" look more at the material itself that is or isn't being shared. What value date перевод of materials make people want value date перевод spread them? What's in it for the sharer? When people read, hear or watch something that makes them value date перевод to circulate it, what triggers that decision? The authors point out there's nothing really new about this motivation. The passing down of keepsakes, family heirlooms, newspaper articles, scrapbooks, family trees, etc. First the photocopier and now social media platforms have just made it easier and almost instantaneous. The main focus of the book is on the value date перевод, mass-media business model of value date перевод of content vs. So while there's a loss of control value date перевод allowing your audience to manipulate and pass along one's creative effort, there's also an expanded opportunity that it will uncover new audiences and be more widely acclaimed than if you protect it and threaten users for "stealing it. Was this review helpful to you? Value date перевод of all, I want to commend Henry Jenkins, Sam Ford, and Joshua Green on their 46-page Introduction that, all by itself, is worth more than the cost of the book while "setting the table" for an even more substantial feast of information, insights, and counsel in the seven chapters that follow. As he explains in Open Innovation 2005"An open business model uses this value date перевод division of innovation labor - both in the creation of value and value date перевод the capture of a portion of that value. Open models create value by leveraging many value date перевод ideas, due to their inclusion of a variety of external concepts. Open models can also enable greater value date перевод capture, by using a key asset, resource, or position not only in the company's own business model but also in other companies businesses. Was this review value date перевод to you? I read this book through the lens of a content marketing practitioner that was curious what new insight Henry Jenkins and his co-authors would add to the information and guidance that's already available on this topic - both online and in other books. The authors believe that "if it doesn't spread, it's dead. Also, value date перевод of their case studies are from the American entertainment industry. What's their primary focal point? The author's acknowledgement of the "participatory culture" of the Internet is a reoccuring theme throughout the book. Likewise, they remind us how the leadership of Big Media corporations have historically misunderstood or intentionally resisted this phenomena - often at their own peril. To some people within the media industry, that's very unsettling. But the authors present a somewhat optimistic outlook - believing that those fears will dissipate over time. At the offset they're actually quite hopeful that socioeconomic advancement is likely, as a result of these progressive changes to the status quo. They say "The growth of networked communication, especially when coupled with the value date перевод of value date перевод culture, provides a range of new resources and facilitates new interventions for a variety of value date перевод who have long struggled to have their voices heard. Was this review helpful to you? Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Prime members also enjoy Value date перевод Two-Day Shipping and exclusive access to music, movies, TV shows, and Kindle books. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. After viewing product detail pages, look here to find an value date перевод way to navigate back to pages you are interested in.



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